Exciting adventure racing company Tri-Adventure who host popular adventure races in the southeast has signed Thrive as title sponsor for the 2012 season.
The deal, which brings Thrive into the heart of the Tri-Adventure community will deliver the Thrive Hydration Station to all events along with a wealth of support in terms of sports nutrition for before, during and post events. Thrive will give all Tri-Adventure members an exclusive discount on products available on their website www.u-thrive.com.
Jonathan Mayne, co-owner of Tri-Adventure along with his wife Samantha said; “We are thrilled to have Thrive on board as our title sponsor, we share a passion for endurance sports along with a mutual target audience of elite athletes through to weekend enthusiasts. Our Tri-Adventure racers will benefit greatly from the nutritional expertise Thrive bring to the table and we warmly welcome them into our adventure racing community.”
Tri-Adventure will provide expert content for Thrive’s new Adventure Racing category within the Thrive Advice area of u-thrive.com due to launch March 2012. The new category will provide both experienced adventure racers and those new to the sport with training plans for beginners through to elites, expert advice, top tips and much more.
Tony Gay, Director at Thrive said; “At Thrive, we are delighted to partner up with Tri-Adventure. Being Adventure Racing and endurance enthusiast ourselves, we are really behind what Tri-Adventure are doing to introduce more people to this amazing growing sport. We also recognise that Adventure Racing, like all sports, can benefit greatly from good nutrition and nutritional products before, during and after training and events. We look forward to the 2012 Tri-Adventure race season including their great new MTBO event.”
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For more information and to book visit www.triadventure.co.uk and find as at Facebook/Triadventure and Twitter – @Tri-adventure